Essential ‘Grams with @wattage_cottage

For this next Essential ‘Grams I’m switching things up. As much as I enjoy Instagram for the pursuit of the perfect image just for the sake of photography, I also enjoy it from the standpoint of leveraging the platform for business. This can present itself in a multitude of ways but we’ll be looking at it in the form of a person as the business. Influencers have rapidly become one of the most powerful marketing tools in social media.

Austin, Texas is the home of @wattage_cottage and the subject of this Essential ‘Grams profile. It’s been interesting watching her evolve from being a damn good brand ambassador into an influencer with her own business selling personally branded products and building her own team of ambassadors.

Essential 'Grams: @wattage_cottage

@wattage_cottage Profile

Tell us a bit about yourself.

I am from Austin, Tx and started racing bikes 6 years ago. Before that, I worked as a group fitness instructor would occasionally ride for fun in a local club. Cycling changed my life and helped me get through a very difficult time. It’s my mission to share my experiences and inspire more people to ride, race or just live a healthier life. I am currently shifting my focus to ultra racing, as it brings more opportunity for travel and learning–I also thrive from suffering haha. I have an 8-year-old son, Liam, who is the most important person in my life–he is a mini-version of myself. I love to cook (especially bake), but I don’t cook meat because I am a vegetarian.



How or why do you use Instagram?

Instagram is my profession. I started out by becoming a brand ambassador for various cycling-related businesses while I worked at a bike shop. I was recently divorced mom and had no real job history. Initially, I made no money from Instagram but was compensated for my photos with products–products I couldn’t afford on my own. This worked out great for a while until my following/demands mushroomed. For all the time it took out of my day to create content for these other brands, I was still making no money.



Most of the cycling companies began setting strict guidelines as to what I could post or would refuse to let me post anything about a competitor. I found myself feeling trapped. Instagram became a chore and began negatively affecting my personal life and overall happiness. So, I changed my approach and branched out to other categories in the health/fitness industry to find partnerships that paid me for my time. This worked well enough for me that could quit my job and focus on Instagram and I even launched my own sock line a couple months ago to earn a living as a small business owner!



I still work with cycling companies, but now I approach things differently. The industry is changing as influencers are gaining more respect as a real marketing tool for business. Now, all the cycling companies I rep are mutually beneficial partnerships which allow me to promote my own brand as much as theirs. This is where I am now, and am grateful for the opportunities Instagram provides–it’s accessible to everybody and the harder you hustle, the more return you get.

Essential 'Grams: @wattage_cottage


What do you shoot with?

Just my phone (Samsung Galaxy 8)

What’s your post-processing routine?

All phone. I use the Instagram app to edit all my photos.


View this post on Instagram

| Hoop dreams 🖤🖤🖤 _________________________________ Presenting The WATTAGE SERIES by @foil_wheels available now at — take advantage of my President's Day Discount of 20% off (ends tomorrow). Read more about the wheels I've grown to love depend on throughout long rides of my off-season & why I want to be with you out on the road ahead 💜💜💜 #withlovefromwc _________________________________ The under-stated WC decal isn't just a sticker, it's a stamp of approval from a real cyclist that trains hard, struggles to balance life and strives to meet personal goals just like you! It's pro-level technology for the everyday competitive cyclist or triathlete. Whether it's interaction over social media, or just a little reminder that I've got your back, the Wattage Series is carbon with a SOUL! 🖤🖤🖤 _________________________________ Pictured above: 🔸️50mm/26mm 🔸️19.5mm Internal WidthTubeless Ready RimUni-Directional carbon layup 🔸️UD Brake Surface with High TG ResinPatented construction process 🔸️Precision sealed Japanese Bearings 🔸️DT Swiss 350s with Sapim CX-Ray spokes 🔸️Includes quick release skewers, rim tape and our proprietary carbon rim brake pads 🔸️UCI Approved

A post shared by Allison (@wattage_cottage) on


What’s your selection process for posting an image?

I choose photos based on quality (like it can’t be blurry). I prefer simplicity and straight lines and lots of light.



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