Essential ‘Grams with @wattage_cottage
For this next Essential ‘Grams I’m switching things up. As much as I enjoy Instagram for the pursuit of the perfect image just for the sake of photography, I also enjoy it from the standpoint of leveraging the platform for business. This can present itself in a multitude of ways but we’ll be looking at it in the form of a person as the business. Influencers have rapidly become one of the most powerful marketing tools in social media.
Austin, Texas is the home of @wattage_cottage and the subject of this Essential ‘Grams profile. It’s been interesting watching her evolve from being a damn good brand ambassador into an influencer with her own business selling personally branded products and building her own team of ambassadors.
Tell us a bit about yourself.
I am from Austin, Tx and started racing bikes 6 years ago. Before that, I worked as a group fitness instructor would occasionally ride for fun in a local club. Cycling changed my life and helped me get through a very difficult time. It’s my mission to share my experiences and inspire more people to ride, race or just live a healthier life. I am currently shifting my focus to ultra racing, as it brings more opportunity for travel and learning–I also thrive from suffering haha. I have an 8-year-old son, Liam, who is the most important person in my life–he is a mini-version of myself. I love to cook (especially bake), but I don’t cook meat because I am a vegetarian.
| never look back 💙💙💙 . . I hope you take pride in all you've done this year and that you aim grow stronger in 2018 👊👊👊 . . What are your goals? Resolutions? Any more questions for me? Leave them in the comments below…l'll be chatting LIVE tomorrow at 12-3pm CST from @mycryofit at Davenport Village. HAVE A SAFE AND HAPPY NYE! CHEERS! 🍻🍻🍻 #withlovefromwc #cycling #cyclingshots #cyclinglife #womenscycling #happynewyear
How or why do you use Instagram?
Instagram is my profession. I started out by becoming a brand ambassador for various cycling-related businesses while I worked at a bike shop. I was recently divorced mom and had no real job history. Initially, I made no money from Instagram but was compensated for my photos with products–products I couldn’t afford on my own. This worked out great for a while until my following/demands mushroomed. For all the time it took out of my day to create content for these other brands, I was still making no money.
P A I N – ted 💚💙💔 ….. Test ride in the @maap.cc skinsuit–Love it! Cannot wait to put it all together with my @lazersport helmet Saturday. What are your cycling plans for the wknd? Are also you willing to be bright and bold? 💔💙💚 ….. #womenscycling #cyclingphotos #cycling #roadbike #womenwhoride #loshispandex #colors
Most of the cycling companies began setting strict guidelines as to what I could post or would refuse to let me post anything about a competitor. I found myself feeling trapped. Instagram became a chore and began negatively affecting my personal life and overall happiness. So, I changed my approach and branched out to other categories in the health/fitness industry to find partnerships that paid me for my time. This worked well enough for me that could quit my job and focus on Instagram and I even launched my own sock line a couple months ago to earn a living as a small business owner!
I still work with cycling companies, but now I approach things differently. The industry is changing as influencers are gaining more respect as a real marketing tool for business. Now, all the cycling companies I rep are mutually beneficial partnerships which allow me to promote my own brand as much as theirs. This is where I am now, and am grateful for the opportunities Instagram provides–it’s accessible to everybody and the harder you hustle, the more return you get.
What do you shoot with?
Just my phone (Samsung Galaxy 8)
What’s your post-processing routine?
All phone. I use the Instagram app to edit all my photos.
| Hoop dreams 🖤🖤🖤 _________________________________ Presenting The WATTAGE SERIES by @foil_wheels available now at wattagecottage.com — take advantage of my President's Day Discount of 20% off (ends tomorrow). Read more about the wheels I've grown to love depend on throughout long rides of my off-season & why I want to be with you out on the road ahead 💜💜💜 #withlovefromwc _________________________________ The under-stated WC decal isn't just a sticker, it's a stamp of approval from a real cyclist that trains hard, struggles to balance life and strives to meet personal goals just like you! It's pro-level technology for the everyday competitive cyclist or triathlete. Whether it's interaction over social media, or just a little reminder that I've got your back, the Wattage Series is carbon with a SOUL! 🖤🖤🖤 _________________________________ Pictured above: 🔸️50mm/26mm 🔸️19.5mm Internal WidthTubeless Ready RimUni-Directional carbon layup 🔸️UD Brake Surface with High TG ResinPatented construction process 🔸️Precision sealed Japanese Bearings 🔸️DT Swiss 350s with Sapim CX-Ray spokes 🔸️Includes quick release skewers, rim tape and our proprietary carbon rim brake pads 🔸️UCI Approved
What’s your selection process for posting an image?
I choose photos based on quality (like it can’t be blurry). I prefer simplicity and straight lines and lots of light.