I was contacted by Assos’ PR firm in September of the year of our Merckx, 2013 and requested to attend the official Interbike s7 release. Needless to say I was stoket, but I also was conflict. Why stoket and conflict? I was stoket because Assos. I was conflict because of my feelings re: Assos Girl, Assos Guy, and because I was berated by the British Assos PR lady after declaring sexy Assos Girl is unnecessary to sell cycling clothing.

I avoided posting the first press release ‘cuz verbatim ain’t Boredom’s steez. And despite being invited to their kuKuPenthouse suite in Mandalay Bay to get the personal lowdown on the nieuw bibs (especially the kuKu), I avoided jumping on the “holy-shit-Assos-me-too” train. Besides, posting anything during Interbike is like throwing confetti into wind-tunnel fan and forcing the public to catch pieces in their mouths and hoping one of those pieces is your inconceivably original press release review.

Regardless, I was blown away by what they threw at me. The nieuw bib line addresses nearly all of my complaints about all current bibs on the market. Now that I’ve got them in my hands, we’ll see whether they live up to the stupefying hype or not.

Below is my unboxing of the press/shop kit for the Assos T.Équipe_s7 Bibshorts ($270USD). Assos sez: “T.ÉQUIPE is our racingFit proposition. They are perfectly tailored to fit a racing type cycling body. A little more compression, a little snugger fit and a more anatomically shaped insert. These are the preferred shorts of ÉQUIPE EXPLOIT, the ASSOS Werksmannschaft. They’re the ideal equipment for frequent riders and racing.”

Follow along on on Twitter/Instagram/Facebook/Flickr as I test the Assos T.Équipe Bibshorts.

First Look: Assos T.Équipe_s7 Bibshorts

 First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

First Look: Assos T.Équipe_s7 Bibshorts

  • david fitzgerald

    “They’re the ideal equipment for frequent riders and racing.” – This is kind of misleading IMO. I know you didn’t write that specific part, but saying these are good bibs for a frequent rider just isn’t true.

    Assos makes some of my favorite gear, and I love all the things I own by them, but they are built for comfort over durability. They aren’t made to last forever, obviously most cycling gear isn’t, but the lifespan on Assos gear is much shorter.

    Just my $0.02, still love their products, but I save them for very specific events.

    • Cycleboredom

      Hey David, thanks for the input. As a counterpoint, I know more than a few who say Assos last well beyond any other garments they’ve ridden. We’ll see how the s7 series compares in longevity to the s5.