While I’m a fan of hi-viz or brightly colored kits when I’m out riding voor exercise, I am not when commuting or running errands. Whether I’m grocery getting, beignet getting, or bloodbag getting, I prefer NOT to look like a pedaling safety cone. I want to arrive at my destination in the clothes that I would normally wear when not cycling (which happens to also be cycling clothing. I know, complicated). However, those articles of clothing aren’t necessarily the uniform of the urban ninja. While muted in their hues and tones, they have a secret weapon of visibility: REFLECTIVITY. Unfortunately, most of those garments are outerwear (or pants, which are also worn on the outside). Obviously, there are times and temps when such jacketry isn’t needed, and a simple shirt would suffice.

The Endura Urban Shirt ($89.99USD) answers that need. Made of magical wicking cotton fibers that are also antibacterial which means they’re anti-stench, this shirt also delivers on the reflective front. Threads harnessing the power of bright are sewn throughout the garment, lighting up when lit!

Follow along on on Twitter/Instagram/Facebook/Flickr as I test the Endura Urban Shirt.

First Look: Endura Urban Shirt

First Look: Endura Urban Shirt

First Look: Endura Urban Shirt

First Look: Endura Urban Shirt

First Look: Endura Urban Shirt

First Look: Endura Urban Shirt

First Look: Endura Urban Shirt

 

First Look: Endura Urban Shirt

First Look: Endura Urban Shirt