First Look: The FEED November 16, 2013 First Look 2 Comments 9 As I’ve written before, getting stuff is awesome. Another subscription service feeding that awesomeness is The FEED (@theFEEDme). The FEED is slightly different than the previous stuff delivery service I’m reviewing, Bike Loot, in that it’s specifically designed to deliver nutritional products. You pick and tailor your deliveries based on your preferences and tastes. So rather than getting a package of de nieuw, you get exactly what what works for you when training and racing. Although, if you want de nieuw you can have that too. The box I received had numerous products I had never used before and was pleasantly surprised by most of them. timojhen Also appreciating it. Think I like the variety more than anything. Buying things in bulk typically meant I was bored with something before I’d used it all. Personal service (I don’t like chocolate) has been solid as well. Cycleboredom Agreed. You can definitely grind yourself down with the same flavors/foods every ride. Refreshing to hear the service has been accommodating to your preferences.