I like typefaces. I like cycling. When the two come together, I haz an amour. House Industries‘ niuew typeface, Velo, is inspired by the cycling.

These are the things they say: “Velo leads layouts with a grand tour champion’s panache but is also a hard-working design domestique for text-heavy applications. Superelliptical shapes and sturdy serifs will keep pace with contemporary culture with an aesthetic agility that will never go out of style.”

House Industries: Velo from Monogram on Vimeo.