There was so much going on at the HiFi booth. No way to get everything. Got the lowdown on their wheelsets, a brief intro on Spray.Bike paints, and a little bit on the bikes.

It’s precisely this type of small, DIYFS (thanks Squid), brand ethos that excites me the most and keeps me interested in the bike industry. I have some footage of the booth bikes but cut them for a separate video. This one is long enough!

And yes, the audio is jacked. Looking more like lav mics are the way to go but that’s opening up a can of inconvenience no one wants.

The Booth, As Represented by a List of Instagram Usernames