Released: Be Sven. Ride Bontrager. January 29, 2014 Released 7 I know it’s Trek. But, it’s SVEN! But it’s Trek. BUT SVEN! But yeah, Trek. This is the complex battle raging in my mind as I write this post. Eh, whatever. I like Sven and I like Keith. [UPDATE: Bontrager is now an official sponsor of @CXHairs!] However, no f**king way he’s not riding Dugasts.