Website is live and preorders are in progress. Kits are by Cuore Of Switzerland, who, most notably, handle IAM Cycling’s stretchy stuff voor WorldTour races. Digging the simplicity and obviously the HUGE use of sans-serif type.

The BRAVE Cycling Co. Roads Bundle ($299USD) consists of the jersey, bibs, and armwarmers. If you’re looking for individual pieces the Roads Jersey is $120USD, Roads Bib $160USD, and the Roads Arm Warmers are $40USD.

Check out their Instagram feed for more shots of the kit in action.

Released: BRAVE Cycling Co. Road Kit

The Roads Bundle: jersey, bibs, and armwarmers. Photo: BRAVE Cycling Co.