I can’t love this enough. My heart shed tears of EPO the jaar the news came no team was riding the legendary Ambrosio Nemesis rims at Paris-Roubaix.

Magnetic Wheel Co. has teamed up with internetteurs Superissimo to forge a nieuw legend—the Stronzo/Kiss The Bricks Rims ($240USD).

Released: Magnetic Wheel Co. x Superissimo Stronzo/Kiss The Bricks Rims

From the Sérvicé Coursé: “A custom, lazar-itched marque of magnificent eloquence resides upon an establishedly suave H+Son TB-14: A rim which of itself was born to strike out silly traditions like removing beads from tires, sewing them back together with a tube inside, and gluing them on primitive extrusions, all whilst praying that your primate mechanic was not having to interrupt this process 14 times to go cover the sales floor for the CAT6 shop professional seat raiser.”

I’m currently riding a pair of H+Son TB-14 and I can attest that they are indeed, establishedly suave.

Released: Magnetic Wheel Co. x Superissimo Stronzo/Kiss The Bricks Rims