The FEED is slightly different than the previous stuff delivery service I’m reviewing, Bike Loot, in that it’s specifically designed to deliver nutritional products. You pick and tailor your deliveries based on your preferences and tastes. So rather than getting a package of de nieuw, you get exactly what what works for you when training and racing. Although, if you want de nieuw you can have that too. The box I received had numerous products I had never used before and was pleasantly surprised by most of them.