Vulpine Spring/Summer 2016 Range
Loving the images for the Spring/Summer 2016 Lookbook from Vulpine. Founder, Nick Hussey, after completing a search for a managing director to run the show, is finally able to flex his creative muscles again. This is definitely evident from the images below and in rest of the lookbook.
There’s way more on offer than merino tops and rain jackets. I just like these images. Check out the rest of the line on Vulpine.cc.
Full Press Release From Vulpine
Leading Commuter Cycling Brand Vulpine Launches Spring Summer 2016 Range
- Vulpine launches SS16 range including luxurious new Merino Sunset Hoodie, high-Summer vest and ¾ length Boat Neck Tee
- Striking photoshoot reminds us that cycle commuting is awesome
- Brand launched in 2012 recently raised £1,000,000 in crowdfunding in 14 days
British leaders in commute cycle apparel, Vulpine, have launched their new Spring Summer 2016 range with a striking photoshoot using city-themed theatre sets, Vulpine friends, staff and customers as models, and a well-filled watering can.
Vulpine’s ethos of providing Cycling apparel for your ride & destination is reinforced in images of cyclists in rainy city parks in Spring, balmy Summer evenings outside a wine bar or working off a laptop with an espresso. For Vulpine, performance and style off the bike is just as important as on the bike.
New additions to the SS16 range include the luxurious new Merino Sunset Hoodie, for throwing on first thing, or as the evening temperature drops in summer.
Silk is used for a women’s High-Summer Vest and ¾ Length Boat Neck T. The extremely lightweight fabric is luxurious, hiding cutting edge performance.
Classic Vulpine bestsellers return in new colours, such as the pure merino wool Merino Alpine Jersey. Plus the smart, lightweight Summer Shorts with Vulpine’s Diamond Gusset for greater comfort, as there are no seams to sit on.
To team with their shorts and trousers, Vulpine produce pure lightweight 100% Merino Boxers for men and Merino Boyshorts for women, with a slim Cytech pad. Outwardly it looks normal, doesn’t feel awkward, as the pad is low profile, and yet offers superior comfort for commuting.
Nick Hussey, Founder and Creative Director at Vulpine, launched the brand in 2012. A cycling obsessive since he was a kid, when he first started racing bikes. Fascinated by British tailoring, Nick created a range of apparel that is technical whilst riding, and subtly stylish at your destination. In November 2015 Vulpine raised £1,000,000 crowdfunding in only 14 days.
Hussey explained: “Since 2012, we’ve been pioneers of a more practical and stylish thinking in commuter cycling. Vulpine make technical gear where the technicality is hidden, so you can get on with life on the bike. We use specialist fabrics that prevent sweating, reduce odours and dry fast; we cut them for cycling and life off the bike, so you don’t need to feel unpleasant or take a change of clothing with you. We’re really proud of our SS16 range and have pulled out all the stops to make sure your life on and off the bike is the best it can be.”
He added: “I love commuting and city riding. I love the ride and the destination; for me this is the drink after, the cake before and the sights as I go. The SS16 range and our accompanying photoshoot really goes back to this core belief that cycling commuting is awesome and that cycling is true freedom, wherever you are. It was great fun to invite friends, staff and customers of Vulpine to join in on the shoot to show real riders and what Vulpine means to them.”
For more information on the Vulpine SS16 range, please visit: www.vulpine.cc